Cookie policy
Under the Privacy and Electronic Communications Regulations we may only set non-essential cookies with your prior agreement, and refusing must be as easy as agreeing. Nothing non-essential runs on this site until you have said yes, and you can change your mind here at any time.
Last updated 12 August 2026
Your current choice
You have not made a choice yet. Only strictly necessary cookies are in use.
Both options are the same size and take the same single click, because refusing must be as easy as agreeing.
Strictly necessary — always on
These are required for the site to function. They cannot be switched off, and they do not need your consent because you cannot have the service without them.
| Name | Type | What it does | Lasts |
|---|---|---|---|
| ishtar-basket-v1 | Local storage, first party | Remembers what is in your basket, including ring size, chain length and any stone selection, so it survives moving between pages | Until you clear it or empty the basket |
| ishtar-cookie-choice-v1 | Local storage, first party | Records whether you agreed to analytics, so we do not ask again on every page | 12 months |
| Session cookie | Cookie, first party | Keeps your checkout session together and protects the forms against cross-site request forgery | Until the browser closes |
Analytics — off unless you agree
If you agree, we set analytics storage so we can count visits, see which pages are used and find pages that are failing. It is aggregate reporting. We do not use it to build a profile of you, we do not use it for advertising, and we do not share it with anyone for their own purposes.
| Name | Type | What it does | Lasts |
|---|---|---|---|
| Analytics identifier | Cookie, first party | Distinguishes one visit from another so that a single person browsing five pages is not counted as five visitors | 13 months |
| Analytics session | Cookie, first party | Groups page views into a single visit | 30 minutes |
What this site does not use
- No advertising or retargeting cookies. We do not advertise using your browsing here.
- No social media tracking pixels or embedded share widgets that phone home.
- No third-party fonts, scripts or images loaded from outside this site while you browse.
- No cross-site profiling, no data brokers, no audience lists sold or bought.
The video on the home page
The short film at the top of the home page is served from this site, not from a video platform. Nothing is loaded from a third party and no cookie is set to play it. If your browser or system is set to reduce motion, it does not load or play at all.
Controlling cookies in your browser
Every major browser lets you block or delete cookies and site storage from its settings. Blocking strictly necessary storage will stop the basket working, because there is nowhere left to remember what you added. Blocking analytics has no effect on anything you can see.
More
How we use personal data more generally, the legal basis for each use, retention periods and your rights are in the privacy notice. If you want to complain about cookies specifically, the Information Commissioner’s Office regulates PECR as well as the UK GDPR — contact details are in that notice.